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The purpose of this paper is to discuss problems related to value-sensitive design frameworks, especially in cross-cultural and international environments, and why “norm-sensitive design” would be a better alternative. To do so, this paper is divided into three parts. First, it begins by discussing the nature of value-sensitive design and why it might appear to be fruitfully applied to global contexts. Next, this paper moves on to explain problems with this move – in other words, problems related to value-sensitive design, especially from international and cross-cultural perspectives. Finally, it finishes by describing norm-sensitive design, what is meant by this term and why it would be better than value-sensitive design. The account here is not meant to be either exhaustive or definitive but exploratory, raising questions and encourage debates within this space, bringing different disciplinary perspectives to the discussion